The New Teacher Project was at a turning point. What began as a website overhaul unearthed the root cause of the symptoms expressed by clients, staff, board, and partners.
Radish Lab
Role:
Design Strategy Lead
Date:
2020-2021
TNTP, a 25 year-old national education nonprofit was struggling to reach & connect with a diverse range of stakeholders necessary to achieve their vision.
TNTP was at a point of introspection—as a national education nonprofit it had worked on the frontlines of education across the nation since the mid-1990s yet recently, its fee-for-service consulting arm had grown exponentially.
While the growth of the organization held the potential to accelerate the mission and increase impact, staff at all levels lacked clarity in the direction of the organization and how all of the pieces fit together in service of a core purpose.
In my role as Lead Strategist, I strategized and facilitated a robust organization-wide research process to understand perception, gaps, and to ideate opportunities for the organization to move forward with confidence.
